Apple today announced the first bundle offer that’s ever been available for channels in the company’s TV app. It comes with a unique twist in that the offer is only available for customers who already subscribe to Apple TV+, whether through a paid subscription or as part of their free year of service for purchasing a new Apple product. Apple TV+ subscribers can now subscribe to a bundle of CBS All Access and SHOWTIME for just $9.99 per month following a 7-day free trial. When subscribed to separately, these two channels together would cost $20.98 per month, making this a substantial offer.
Apple’s press release highlights some of the features that make channel subscriptions appealing:
By subscribing through Apple TV channels, customers can watch content from all three services online and offline, ad-free and on demand, only on the Apple TV app. Through Family Sharing, up to six family members can share the subscriptions to Apple TV+, CBS All Access, and SHOWTIME using just their personal Apple ID and password.
As someone who has used Apple’s TV app heavily for years, I’ve written before about how much value I find in the channels experience, and how disappointed I am that Apple hasn’t been able to strike more deals for additional channels partners. When Apple TV channels first launched in early 2019, HBO was the most prestigious channel available, but when that service transitioned to become HBO Max, there was no longer a channel option available for Apple users. New streaming services like Disney+ and Peacock haven’t been made available as channels either. So Apple has built a solid TV experience for the streaming age, but it’s not available for the services people care about most. I’m not particularly hopeful that today’s bundle news will change that at all, but it’s good to at least see a little life from the company’s channels initiative.
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