This is publicity you can’t buy…
Locals in Byron Bay, unhappy with suggestions their town will form a backdrop to an upcoming Netflix docusoap, took to water to stage a protest.
A ‘protest-paddle’ was staged on water this morning over objections to the recently announced, Byron Baes planning to follow a ‘feed’ of hot Instagrammers creating drama content.
This comes before any evidence of how the tourist town may be portrayed in the series.
Local mayor Simon Richardson told ABC he has no problem with local influencers posting from Byron.
“I guess what the problem is, is if external organisations exploit who we are, exploit or community, exploit.. I guess… a 30 to 40 year old developed reputation and energy that’s here.
He added, “It’s not the people themselves it’s how it’s portrayed…. if we become a laughing stock through a vacuous, fake show it could have …big sensitivity challenges for us but actually economic challenges.”
But Associate Professor David Waller, who heads the University of Technology Sydney’s marketing faculty, said the protesters were giving the show they hate free publicity.
“[Netflix] will be loving it. It’s getting them a lot of free publicity and coverage on television networks,” Dr Waller, who has previously worked in the film industry, said.
“It’s a clever strategy, a lot of companies will use controversy to build awareness … if you’re getting your opposition to talk about you, you must be doing something right.”
He added, “This footage of the opposition and protests may end up in the documentary even.”