Premium streaming subscriptions continue to increase despite Netflix’s downfall

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If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the first quarter of 2022, over one million more than the company experienced in Q1 2021 and Q4 2021. This is a significant indicator that Netflix is inching closer to losing its top spot in the streaming battle.

While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary.

Antenna discovered that U.S. Subscriptions in the Premium SVOD category grew +4.0% quarter-over-quarter and by +24.7% year-over-year. The research also shows that there were 37.4 million new gross SVOD customers and a loss of 29.8 million subscribers, leaving a gross of just 7.7 million new subscribers in the first quarter of 2022.

Image Credits: Antenna

The 37.4 number is consistent with the past two quarters yet significantly higher than 2019 (before Covid-19). The growth was largely driven by fledgling services Peacock and Paramount+, which added a combined 6.1 million or more U.S. Subscribers.

In comparison, in 2019, when the market was dominated by Netflix and Hulu (services like Disney+, Peacock, and HBO Max didn’t exist yet), there were a total of 10.3 million subscriptions in the year’s first quarter. The massive increase depicts a three-year compound annual growth rate of 54%.

While subscriber growth may be high right now, so are cancellations. There were just under 30 million cancellations in Q1 2022, which is 12% higher than any quarter in history, or 4.5 times the cancel volume seen three years prior, Antenna finds.

The cancellations may not be anything to worry about since the new subscriber additions indicate consumers are bouncing around– also known as churn and return. Paramount+, Peacock, and Disney+ accounted for 51% of all new sign-ups in the quarter. Plus, the three mentioned services made up a large portion of new sign-ups for the churned Q1 2022 Netflix users.

Image Credits: Antenna

Peter Fondulas, principal at Hub, stated, “Netflix’s subscriber loss in Q1 of 2022, and its anticipated losses in the following quarters, represent a tiny proportion of its global subscriber base. And in fact, at some point, a service as widely penetrated as Netflix has only so much room left to grow. In our view, it would be a grave mistake to take the Netflix experience as a sign that streaming TV services are on the verge of decline, as some analysts have suggested. The lure of buzzworthy exclusive content, and the sheer convenience of on-demand viewing, are two powerful forces that should keep these services growing at least for the near term.”

In Q1 2022, Netflix reported a loss of 200,000 subscribers, making its first subscriber loss in more than ten years. The decline brought Netflix’s subscriber base to 221.6 million, down from 221.8 million in the previous quarter. The losses will only continue, according to Netflix forecasts, and the streamer is expected to lose 2 million in the second quarter.

Since Netflix raised prices on all its plan tiers domestically in January 2022, there has been a major jump in subscription cancellations. The Netflix U.S. active monthly churn rate was a little over 2% in January 2019, after it raised subscription prices.

Further, Antenna data shows that Netflix’s active monthly churn rate increased +0.95pts month-over-month in January 2022, where a price jump led to an active monthly churn rate of 3%. By the end of March, Netflix’s active monthly churn rate was 3.3%. This suggests that Netflix’s upcoming cheaper ad-supported tier is the company’s plan to minimize churn.

All this data goes to show how volatile the streaming market is. It’s hard to predict which service will be on top next, but established streamers like Netflix need to be on their toes and come up with new strategies to attract new subscribers.

Source: techcrunch.com

Prehistoric Planet — The Deinocheirus Hunts for the Perfect Back Scratcher | Apple TV+

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In Asia, a bizarre dinosaur wades through the wetlands. Taller than T. rex but fully feathered, its body is the perfect feeding ground for blood-sucking flies. His claws may be long, but they can’t scratch every itch https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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Prehistoric Planet — The Lone Triceratops, Lost in the Darkness | Apple TV+

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In North America a herd of Triceratops go deep within a cave system. The journey is perilous — a mother and baby become separated in the darkness. https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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Prehistoric Planet — Tuarangisaurus Dive for Pebbles | Apple TV+

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In the waters of Zealandia, mother Tuarangisaurus lead their calves to a special estuary to pick through pebbles, selecting perfect ones to swallow. The stones grind up meals in their stomach, but for the youngsters, swallowing stones isn’t easy. https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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Prehistoric Planet — Mononykus, The Desert Specialist | Apple TV+

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In Mongolia, rare rain gives rise to a beautiful desert bloom and a sudden bounty for the desert specialist Mononykus. With its owl-like hearing and anteater-like tongue it extracts termites from within a fallen tree. https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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The Essex Serpent — Tom Hiddleston Gives A Set Tour | Apple TV+

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Join Tom Hiddleston as he takes you on an exclusive set tour of The Essex Serpent. Journey into the era of Victorian England and how the town of Essex was brought to life. The Essex Serpent is now streaming on Apple TV+ https://apple.co/_TheEssexSerpent

Set in Victorian England featuring a star studded cast led by Claire Danes, Tom Hiddleston, Frank Dillane, Clémence Poésy and Hayley Squires, The Essex Serpent follows London widow Cora Seaborne (Danes) who moves to Essex to investigate reports of a mythical serpent. She forms surprising bond of science and skepticism with the local vicar (Hiddleston), but when tragedy strikes, locals accuse her of attracting the creature.

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Prehistoric Planet — The Pachyrhinosaur’s Last Stand | Apple TV+

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A herd of the Arctic’s largest herbivores are stalked by the Ice World’s most powerful predator —Nanuqsaurus. A tense stand-off develops between these ancient rivals and a defiant old bull makes one last desperate stand. https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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Prehistoric Planet — Official Trailer 2 | Apple TV+

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An epic true story about majestic dinosaurs and the habitats they roamed. Begin exploring coasts, deserts, freshwater, ice worlds, and forests May 23 on AppleTV + https://apple.co/_Prehistoric

Experience the world of dinosaurs like never before in this epic five-night event, from Executive Producer Jon Favreau and the producers of Planet Earth. Featuring David Attenborough, Prehistoric Planet streams on Apple TV+ May 23rd.

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For All Mankind — Season 3 Official Trailer | Apple TV+

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Over two decades after the Moon landing, there’s a new battle to face— Mars. For All Mankind Season 3 premieres June 10 on Apple TV+ https://apple.co/__ForAllMankind

The ensemble cast returning for season three includes Joel Kinnaman, Shantel VanSanten, Jodi Balfour, Sonya Walger, Krys Marshall, Cynthy Wu, Casey W. Johnson, Coral Peña and Wrenn Schmidt, along with new series regular Edi Gathegi who will play Dev Ayesa, a charismatic visionary with his sights set on the stars.

The propulsive new season of the alternate-reality series takes viewers to a new decade, moving into the early ’90s with a high-octane race to a new planetary frontier: Mars.

The first two seasons of For All Mankind are available to stream on Apple TV+

Song: “Black Hole Sun” by Soundgarden https://apple.co/BlackHoleSun_Soundgarden

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Home — Season 2 Official Trailer | Apple TV+

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It’s more than where you live; it’s where life happens. Season 2 of Home premieres on June 17 on Apple TV+ https://apple.co/_Home

Home is a deep look inside the lives of the people behind the world’s most creative homes. Explore their homes while they share the groundbreaking ideas and inspiring stories that helped them design their dream home.In this globe-spanning docuseries, meet the visionaries rethinking the way we live and create a life with the ones we love.

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Star Wars Future Unveiled by Disney

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Disney recently shed light on the future of a galaxy far, far away. The owner of the Star Wars franchise discussed its master plan for Obi-Wan Kenobi . Those involved also discussed the upcoming series Andor and Ahsoka. There’s plenty more in store, including new feature films. The future of Star Wars is clearly far […]
Source: macobserver.com

Amazon’s free streaming service Freevee launches on Apple TV 4K and Apple TV HD

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The free ad-supported streaming service (FAST), Amazon Freevee (formerly IMDb TV) announced that the Freevee app is now available through the App Store on Apple TV 4K and Apple TV HD.

After recently undergoing a rebrand, Freevee has also been aggressive with new releases and promised a 70% year-over-year increase to its originals slate last month. New Freevee originals include “Hollywood Houselift with Jeff Lewis,” cooking contest “America’s Test Kitchen: The Next Generation,” family-oriented competition “Play-Doh Squished” and more.

Also announced recently was a short-term film licensing agreement with Disney Media & Entertainment Distribution, bringing Disney titles like “Logan,” “Deadpool” and “Hidden Figures,” among others, to the FAST service.

In addition, Freevee offers Amazon Studios shows like the premiere of the crime drama “Bosch: Legacy” and “Pretty Hard Cases,” which just announced a second season pickup.

At its NewFronts presentation for advertisers in early May, Amazon announced that it is beta testing Virtual Product Placement in original shows. This will be an improved advertising method as more streaming services compete with ad-supported tiers.

The Freevee app is also available on iOS, Android, Roku, Samsung smart TVs (2017-2021 models), LG Smart TVs (2018-2021 models), Comcast’s Xfinity Flex, Xfinity X1, Chromecast with Google TV, Xbox One, Xbox Series X|S, PlayStation 4 and PlayStation 5 consoles.

Aside from third-party devices, it is available as an app on Fire TV, Fire Tablets and a free Channel within the Prime Video app across hundreds of devices.

Source: techcrunch.com

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

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Apple on Monday released tvOS 15.5, the fourth major update to the latest tvOS operating system that launched in September 2021. tvOS 15.4 is compatible with the Apple TV 4K (1st and 2nd generation ) and the ‌Apple TV‌ HD.

The ‌tvOS 15.4 update is free and can be downloaded via the Settings app on the ‌‌Apple TV‌‌ by going to “System” -> “Software Update.” If you have automatic software updates turned on your Apple TV will be upgraded to ‌‌tvOS 15.4 automatically.

We don’t have any information on what’s included in the new update, but other than the yearly OS revisions, tvOS updates generally focus on under-the-hood bug fixes and improvements rather than major outward-facing changes.

Apple does not provide detailed release notes for its tvOS updates, but the company does offer some tvOS information through the tvOS support document.

Read More…
Source: mactrast.com

Apple TV+’s ‘For All Mankind’ season three trailer drops, teasing a space race to Mars

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Apple TV+ released the trailer for season three of “For All Mankind,” which returns to the service on Friday, June 10, featuring ten weekly episodes. By altering historical events, the drama imagines a global space race occurring after the 1969 moon landing. In an epic pursuit for resources on the Red Planet, the third season jumps to the early 1990s, when the U.S. and Russia target Mars as their next mission.

As seen in the trailer, NASA seizes the historic opportunity to accomplish the first mission to Mars. However, when the astronauts land, they discover a serious lack of water could be detrimental to the crew’s survival…

The alternate-reality sci-fi series was created by Ronald D. Moore, Ben Nedivi, and Matt Wolpert, and stars Joel Kinnaman, Shantel VanSanten, Jodi Balfour, Sonya Walger, Krys Marshall, Cynthy Wu, Casey Johnson, Coral Peña and Wrenn Schmidt. Plus, a new series regular Edi Gathegi, will play Dev Ayesa this season, who wants to invest in the space race and believes private citizens should also have a stake.

Source: techcrunch.com

Luck — Official Teaser | Apple TV+

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Think you know about luck? Thankfully, Bob the Cat is about to drop some truth. From Apple Original Films and Skydance Animation comes Luck, streaming August 5, exclusively on Apple TV+

The film stars Eva Noblezada as Sam Greenfield, Academy-Award Winner Jane Fonda, Simon Pegg, Lil Rel Howery, Flula Borg, John Ratzenberger, and Whoopi Goldberg.

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Hello, Jack! The Kindness Show — Jack McBrayer Shows How-to Discover Kids & Family | Apple TV+

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There’s no shortage of adventures to be had on Apple TV+ — from exploring new worlds with wonderful creatures, solving mysteries with friends, to meditating with a panda. Let Jack McBrayer show you how to discover your new favorite shows for the whole family on Apple TV+ https://apple.co/KidsandFamily

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Carpool Karaoke — Season 5 Official Trailer | Apple TV+

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Grab the keys and get in. Carpool Karaoke is headed to Apple TV+ on May 27

The stars sharing a car, singing along to their personal playlists, and embarking on adventures this season include Simu Liu & Jessica Henwick; “White Lotus” costars Murray Bartlett, Alexandra Daddario & Sydney Sweeney; Anitta & Saweetie; Zooey Deschanel & Jonathan Scott, who first met on “Carpool Karaoke;” Britt Baker, Christian Cage, Bryan Danielson, MJF, Will Hobbs, CM Punk and Ruby Soho of All Elite Wrestling; and Charli, Dixie, Heidi and Marc D’Amelio. Additional episodes will debut later this year.

Carpool Karaoke: The Series, which has won an Emmy for each of its previous four seasons along with multiple Producers Guild Awards and a Critics Choice Award, is produced for Apple by CBS Studios and Fulwell 73 Productions with executive producers James Corden, Eric Pankowski and Ben Winston.

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Ming-Chi Kuo: New, Possibly Lower Priced, Apple TV to Launch in Second Half of 2022

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Apple has plans to launch a new, possibly lower-priced Apple TV during the second half of 2022, says well-connected analyst Ming-Chi Kuo.

Kuo tweeted earlier today that the new Apple TV will have an “improved cost structure,” suggesting that the new set-top box may have a lower price, which would allow it to be more competitive with devices like Roku’s lineup, as well as Google’s Chromecast and Amazon’s Fire TV devices.

The current Apple TV 4K model debuted in April 2021 and has a retail price of $179 with 32GB of storage and $199 with 64GB of storage. Meanwhile, Chromecast, Roku, and Amazon streaming sticks are available for under $100, with many options going for under $50.

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Source: mactrast.com

Apple Seeds tvOS 15.5 Release Candidate to Developers for Testing

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Apple on Thursday seeded the release candidate of tvOS 15.5 to developers for testing. The new RC comes one week after the fourth beta seed of the Apple TV operating system.

The tvOS 15.5 RC is with the Apple TV 4K (1st and 2nd generation) and the ‌Apple TV‌ HD. The new beta can be downloaded to a compatible Apple TV that has the proper profile installed, which can be done by downloading it onto the ‌Apple TV‌ using Xcode.

We don’t have any information on what’s included in the RC, but other than the usual annual OS revisions, tvOS updates generally focus on under-the-hood bug fixes and improvements rather than major outward-facing changes.

As usual, MacTrast and Apple both warn users to not install any betas (or release candidates) on their daily driver Apple TV, especially early betas of new operating systems. Instead, only install betas on a device set aside for testing purposes.

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Source: mactrast.com

Apple’s car (pool) show hits screens May 27, company says

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Season five of award-winning show begins later this month

Apple’s still got an Apple car, or at least its TV+ streaming service does as the company announces season five of “Carpool Karaoke: The Series” will begin streaming May 27.

So, who will drive Apple’s car?

The new season will put the following slebs in the passenger seat: Simu Liu, Jessica Henwick, Murray Bartlett, Alexandra Daddario, Sydney Sweeney, Zooey Deschanel, Jonathan Scott, Anitta, Saweetie, the D’Amelio family and more

They’ll share the ride singing along to their personal playlists, and embarking on adventures — this season include Simu Liu and Jessica Henwick; “The White Lotus” costars Murray Bartlett, Alexandra Daddario and Sydney Sweeney; Anitta and Saweetie; Zooey Deschanel and Jonathan Scott, who first met on “Carpool Karaoke”; the stars of All Elite Wrestling; and the D’Amelio family.

Additional episodes will debut later this year.

What is Carpool Karaoke?

“Carpool Karaoke: The Series,” which has won an Emmy for each of its previous four seasons, along with multiple Producers Guild Awards and a Critics Choice Award, is produced for Apple by CBS Studios and Fulwell 73 Productions, with executive producers James Corden, Eric Pankowski and Ben Winston.

 

To date, Apple Original films, documentaries and series have been honored with over 244 wins and more than 961 award nominations and counting, including this year’s Oscar Best Picture winner “CODA.”

Apple continues to build out its services income, offering a range of add-ons to integrate with its hardware ecosystem.

We’ll see the value of the company’s high-margin, multi-billion-dollar services business realized as hardware sales decline in the face of the many crises impacting global markets in this time.

The company’s services segment alone is now bigger than IBM.

Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.

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Source: applemust.com

Physical — Season 2 Official Trailer | Apple TV+

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The warm up is over. Get ready to sweat with Rose Byrne. Sheila is back and more committed than ever to building her empire. Physical Season 2 premieres June 3 on Apple TV+ https://apple.co/_Physical

In the second season, our hero Sheila Rubin (Byrne) has successfully launched her first fitness video only to encounter some new and bigger obstacles in her path. She is torn between loyalty to her husband (Scovel) and the values he represents, and a dangerous attraction to someone else. And since she’s no longer the only game in town, she finds herself having to outrun some fierce new competitors on the road to building a full-fledged fitness empire.

Physical is produced by Tomorrow Studios (an ITV Studios partnership). Created, written and executive produced by Annie Weisman, who also serves as showrunner, Physical is directed by Stephanie Laing, who also serves as executive producer along with Marty Adelstein and Becky Clements for Tomorrow Studios, Alexandra Cunningham, John McNamara, Sera Gamble, Craig Gillespie and Byrne. Alissa Bachner serves as co-executive producer.

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Cha Cha Real Smooth — Official Trailer | Apple TV+

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Fresh out of college and without a clear life path going forward, 22-year-old Andrew is stuck back at home with his family in New Jersey. But if there’s one thing that belongs on his nonexistent résumé, it’s how to get a party started, which lands him the perfect job of motivational dancing at the bar and bat mitzvahs for his younger brother’s classmates. When Andrew befriends a local mom, Domino, and her daughter, Lola, he finally discovers a future he wants – even if it might not be his own. Cha Cha Real Smooth will premiere in select theaters and globally on Apple TV+ on June 17 https://apple.co/_ChaChaRealSmooth

Cooper Raiff writes, directs, and stars alongside Dakota Johnson, Brad Garrett, Leslie Mann, and newcomers Vanessa Burghardt and Evan Assante in this tale of unconventional love that brims with emotional honesty.

Song: “Funkytown” by Lipps, Inc https://apple.co/Funkytown_LippsInc

Song: “I Want To Feel Alive” by The Lighthouse and The Whaler https://apple.co/IWanttoFeelAlive_Lighthouse

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Lovely Little Farm — Official Trailer | Apple TV+

  • Post category:Apple TV+
  • Reading time:1 mins read

Nestled in lavender fields is a lovely little farm where sisters Jill and Jacky nurture and love all their animals—including the talking ones. Being a young farmer isn’t easy, but every day brings adventure and a chance to grow. Stream Lovely Little Farm on June 10, only on Apple TV+

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The Essex Serpent — An Inside Look | Apple TV+

  • Post category:Apple TV+
  • Reading time:1 mins read

Claire Danes and Tom Hiddleston star in The Essex Serpent as a naturalist and a local vicar whose reason and faith are in conflict. Watch an exclusive inside look at the series, premiering May 13 on Apple TV+ https://apple.co/_TheEssexSerpent

Set in Victorian England featuring a star studded cast led by Claire Danes, Tom Hiddleston, Frank Dillane, Clémence Poésy and Hayley Squires, The Essex Serpent follows London widow Cora Seaborne (Danes) who moves to Essex to investigate reports of a mythical serpent. She forms surprising bond of science and skepticism with the local vicar (Hiddleston), but when tragedy strikes, locals accuse her of attracting the creature.

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#TheEssexSerpent #BehindtheScenes #AppleTV