The Baby | Motherhood & Society | HBO

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“We’re really looking at the journey into motherhood through a new lens and asking people to question the assumptions we’re fed by society and by media.”

The show’s writers and producers examine the societal expectations of motherhood and reframe the meaning of “mothering.” The Baby is now streaming on #HBOMax.

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The Janes | Official Trailer | HBO

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We had to go underground.”

#TheJanesHBO tells the revelatory story of a group of unlikely outlaws. Defying the state legislature that outlawed abortion, the Catholic Church that condemned it, and the Chicago Mob that was profiting from it, the members of “Jane” risked their personal and professional lives to support women with unwanted pregnancies in the pre-Roe v. Wade era. Premieres June 8 on HBO Max.

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Westworld | Season 4 Official Teaser | HBO

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A perfect day is here. #Westworld Season 4 premieres Sunday, June 26 on @HBO and @HBOMax.

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We Own This City Podcast | Ep.4: Part Four Dagmara Domińczyk & Baynard Woods | HBO

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Host D. Watkins discusses episode four, which focuses on the corruption of Wayne Jenkins and the ripple effect of the Gun Trace Task Force on Baltimore’s civilians. The show’s executive producers George Pelecanos (The Deuce) and David Simon (The Wire, The Deuce), discuss the aftermath of the Freddie Gray case and the corrupt cops who remained on the force. Actor Dagmara Domińczyk talks to Watkins about her preparation to play FBI agent Erika Jensen and how her family’s history as refugees informed her thoughts about law enforcement. Next, journalist Baynard Woods (I Got a Monster: The Rise and Fall of America’s Most Corrupt Police Squad) joins Watkins to discuss what he saw covering the Freddie Gray trial and how it has shaped his understanding of police corruption in Baltimore, in addition to journalism’s familiar blind spots in covering criminal justice.

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Euphoria #Shorts | Hunter Schafer.

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Stream euphoria now on HBO Max.

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The Time Traveler’s Wife | Time Travel, Explained | HBO

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The cast and crew, including Rose Leslie, Theo James, Steven Moffat and David Nutter, explain how time travel works in the HBO Original series. The Time Traveler’s Wife airs Sundays on HBO Max.

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The Time Traveler’s Wife | Season 1 In The Weeks Ahead | HBO

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See what’s to come for Clare and Henry’s love story. Watch The Time Traveler’s Wife on Sundays, 9pm on HBOMax.

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Kareem Adbul-Jabbar Tells Spencer Hayword His Fate | Winning Time | HBO

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Following a scandal about his drug use, Spencer Hayword (Wood Harris) waits for team captain Kareem Adbul-Jabbar (Solomon Hughes) to tell him news about his future with the Lakers.

Stream Winning Time: The Rise of the Lakers Dynasty now on HBO Max.

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A Black Lady Sketch Show | Strictly Frizzness (Full Sketch) | HBO

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Introducing Rain Fighter 1B: the video game that puts your follicles to the test!

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David Simon on Telling Stories about Baltimore | We Own This City #Shorts

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Stream We Own This City on HBO Max.

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PAUSE with Sam Jay Season 2 | Official Trailer | HBO

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New conversations, same Sam. PAUSE with Sam Jay returns for a new season May 20 at 11pm on HBOMax.

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Talking Like a Khaleesi | Game of Thrones #Shorts

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Stream Game of Thrones on HBO Max.

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Dancing Chechens | Barry #Shorts

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Sometimes you’re NoHo Hank. Sometimes you’re Barry.

Stream Season 3 of Barry on HBO Max.

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Baby Talk | The Baby | HBO

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The Baby cast test their knowledge of baby-related slang and trivia. The Baby is now streaming on HBO Max.

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Irma Vep | Official Teaser | HBO

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“This is the part she’s been dying to play.” Starring Alicia Vikander and Directed by Olivier Assayas, #IrmaVep premieres Monday June 6 on @ HBOMax.

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A Black Lady Sketch Show #Shorts | Facebook Invite

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Stream A Black Lady Sketch Show now on HBO Max.

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Game of Thrones #Shorts | Not your princess.

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Stream Game of Thrones now on HBO Max.

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Sydney Sweeney has a Book Stylist | The White Lotus #Shorts

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Stream The White Lotus now on HBO Max.

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George Carlin’s American Dream: What George Meant To Me | Featurette | HBO

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“He created the scientific method for comics.” Comedians Stephen Colbert, Jon Stewart, Hasan Minhaj, Sam Jay, and many more share how the legendary comic influenced their own work. #WhatGeorgeMeantToMe

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Jesus Christ and Margaret Thatcher | Industry #Shorts

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Stream Industry on HBO Max.

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Netflix could introduce its ad-supported plan as soon as this year

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After years of denying the possibility of advertising on the streaming platform, Netflix is wasting no time getting the ball rolling on its lower-priced ad-supported tier, which could appear on the platform in the next six months or so.

As reported by The New York Times, Netflix told employees that the streaming giant was looking to bring the ad-supported tier to the platform by the end of the year.

The company had a change of heart in its last earnings call when Co-Chief Executive Officer Reed Hastings announced, “ … one way to increase the price spread is advertising on low-end plans and to have lower prices with advertising. And those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription. But as much I’m a fan of that, I’m a bigger fan of consumer choice.”

Netflix has grown its brand by delivering a better, ad-free consumer experience. Introducing ads is a huge shift for the streamer and shows just how much the competition is heating up.

In the earnings call, Hastings said that it would take a couple of years before the ads produced “material volume” — that is, paid off in terms of added revenue from price-sensitive subscribers. But the exec hinted that the company was keen to launch ads sooner rather than later.

For instance, when asked if Netflix would first test ads in a few small markets at first — which is how Netflix typically tries out new products — Hastings said the company would not need to do so when it came to launching ads.

“No,” he replied, in response to the investor’s question about tests. “I think it’s pretty clear that it’s working for Hulu. Disney is doing it. HBO did it. I don’t think we have a lot of doubt that it works — that all those companies have figured it out … So I think we’ll really get in.”

The company additionally pointed out that it’s a lot easier to get started with an ad-supported tier than it was in years past, as it can now leverage other companies’ services for managing the ad matching and data portion of the business, and it could simply serve as a publisher.

Given Reed’s comments and the current state of its business, it’s not surprising to find Netlix moving quickly to adopt the ad-supported tier.

Netflix declined to comment on The NYT’s report of a possible Q4 launch, but stressed that ad-free plans would still be available to those who preferred to view Netflix without commercials.

It was also reported in this note that the ad-supported tier would be introduced “in tandem with our broader plans to charge for sharing.”

In the Q1 earnings report, Netflix had told investors about its loss of 200,000 subscribers in the first three months of 2022, which helps explain why the company plans on charging members engaged in password sharing.

Additional reporting: Sarah Perez

Source: techcrunch.com

Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

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Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual report on the state of the video advertising industry. According to its findings, digital video advertising grew 21% in 2021 and is expected to grow another 26% in 2022 to reach $49.2 billion.

Leading this growth is the Connected TV ad market — an indication of the sizable shift away from traditional TV viewing and toward streaming video. The “2021 Video Ad Spend and 2022 Outlook” report says Connected TV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. And between 2020 and 2022, Connected TV ad spend is projected to more than double, growing 118%. The IAB says that despite these figures, the ad industry hasn’t caught up to where viewers are paying the most attention.

Specifically, it notes that Connected TV viewing will account for 36% of the total time spent with both linear TV and Connected TV combined in 2022, the amount of Connected TV ad spend is not in line with that figure. Instead, only 18% of the total video ad dollars are being committed to Connected TV, which includes Connected TV (CTV) viewing, linear, social and short-form video.

“Digital video is a driving force for buyers and will continue to be in 2022,” said Eric John, VP, IAB Media Center, in a statement. “However, while CTV leads the substantial growth of digital video ad spend, the amount of dollars currently allocated to CTV is not proportionate to the amount of viewer time spent with the channel. The time is now for brands and buyers to follow consumer attention.”

Ad buyers are also facing an industry where there are many more services available to address, including ad-supported streamers like Hulu (with Ads), Peacock, Paramount+ and others, including, in more recent months, HBO Max and Disney+, which announced plans. Plus, in a major turn of events, Netflix has just said it would introduce an ad-supported tier.

Of course, the IAB also has a vested interest in making Connected TV a larger part of the market, as it notes that brand advertisers can access additional data like location or shopping data when making Connected TV ad buys, as compared with linear. And 59% of ad buyers said it was “very clear” where their Connected TV ads ran, versus just 50% for social video and 43% for digital video.

However, the report acknowledged there are still challenges in the Connected TV market, including measuring incremental reach, managing frequency, and a lack of transparency and interoperability across platforms and publishers. It also pointed to the fragmentation of programmatic supply paths as another issue. But it said that nearly nine out of 10 (88%) of ad buyers are anticipating a coverage of linear TV and Connected TV in the years ahead.

Source: techcrunch.com

Netflix layoffs hit Tudum, its editorial arm, just five months after launch

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Netflix laid off a contingent of its editorial staff just five months after launching its in-house publication Tudum. Netflix declined to share further details, but said that the Tudum is not being shut down. At least eight writers have tweeted that they were laid off, including an editorial manager.

“Our fan website Tudum is an important priority for the company,” a Netflix spokesperson said in a statement to TechCrunch.

Given the precariousness (and often low salaries) in traditional journalism jobs, Netflix managed to court a number of talented journalists from the top publications in online media, including many people of color, according to tweets by former employees.

While it’s good to know that Netflix is considering DEI when hiring — something that newsrooms severely lack — the quick layoffs put historically overlooked writers back in a position of vulnerability. Media businesses take time to grow, and in this case, it appears that people were let go before they really had a chance to develop a new publication from the ground up.

As competitor services like Disney+ and HBO Max grow, Netflix is struggling to keep up. The streaming service reported last week that in the first quarter of 2022, it lost 200,000 subscribers — its first subscriber loss in over a decade. These losses are expected to continue, as Netflix forecasts a global paid subscriber loss of 2 million for the second quarter.

Netflix has tried to squeeze more money out of customers by raising prices and testing features that would charge extra for account sharing. But on the heels of last week’s bad earnings, it seems that Netflix decided to scale back its new content marketing business.

Netflix told TechCrunch that these layoffs affected a combination of both contract workers and full-time employees, but declined to share if any other departments at Netflix were affected.

If you are a Netflix employee or former employee who wishes to speak about these layoffs or company culture, please email [email protected] or text 929 593 0227 via Signal, an encrypted messaging app.

Source: techcrunch.com

Lovecraft Country: The Craft – Co-Executive Producers, Sonya Winton-Odamtten & Jonathan Kidd | HBO

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“Our aspirations as writers is to inform by exploring worlds that are marginal.”

Co-executive producers and writers Jonathan Kidd & Sonya Winton-Odamtten share how historical context informed the process of creating Lovecraft Country. #HBO #LovecraftCountry #SonyaWintonOdamtten #JonathanKidd
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Lovecraft Country: The Craft – Co-Executive Producers, Sonya Winton-Odamtten & Jonathan Kidd | HBO

Curb Your Enthusiasm: 20 Years of Cameos | HBO

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Larry David has had pretty, pretty, pretty good guests stop by Curb Your Enthusiasm over the past 20 years. Celebrate this special anniversary with a must-see look back at some of those cameos.

Cameos (in order of appearance):
Jon Hamm
Wanda Sykes
Stephen Colbert
David Schwimmer
Mel Brooks
Anne Bancroft
Ben Stiller
Shaquille O’Neal
Michael J. Fox
Elizabeth Banks
Damon Wayans Jr.
Steve Coogan
Abbi Jacobson
Jonah Hill
Fred Armisen
Vince Vaughn
Carrie Brownstein
The Seinfeld cast
Rosie O’Donnell
Isla Fisher
John McEnroe

#HBO #CurbYourEnthusiasm #LarryDavid
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Curb Your Enthusiasm: 20 Years of Cameos | HBO