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Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and profile breakout creators who are in the midst of extraordinary growth.

When ichvse‘s content started taking off in the heydays of Vine, he was hoping to hit that magic number.

One million followers.

And it might’ve been possible! But then, as well know, Vine met a sudden and sad end, and thousands of creators like ichvse–aka Chase–had to move on and establish themselves on other platforms. At the time, there wasn’t another major short-form option in the mix, so Chase found himself on Instagram, YouTube, and Facebook, keeping the comedy angle from his bite-size Vines and doing his best to stay in touch with fellow ex-Viners and Vine viewers.

Things didn’t go badly (he’s got a nothing-to-sneeze-at 102,000 followers on Instagram), but they weren’t like they’d been on Vine.

Until he found TikTok.

@ichvseYou gotta turn the music down immediately 😂♬ original sound – Chase

Chase started crossposting some of his Instagram videos to TikTok in early 2020. About a month in, he shared one called Ball don’t lie that ended up catching the eye of TikTok’s algorithm–an aspect of the platform Chase praises, saying it’s the kind of system that gives any creator, no matter how small their following, the chance to go viral. He points to himself as evidence: When Ball don’t lie… blew up overnight, bringing more than 2 million views, he only had 110 followers. The next morning, he woke up to 30,000.

At the time, his attention was still split between multiple platforms. Once that growth proved to be regularly achievable (bringing in gobs of followers in big bursts after videos rode the For You page wave), Chase decided to commit to TikTok.

This past December, he started posting a video every single weekday, many of them made in partnership with his girlfriend and fellow creator Melonie, who has 523,000 followers of her own on TikTok. That strat took him from around 600,000 followers to, on March 31, more than one million. Between then and now, he’s gained another 100,000+.

So what’s next?

We’ll let him tell you all about it below.

@ichvse Talk dirty to me 🤤 @naturallymelonie ♬ original sound – Chase

This interview has been edited for length and clarity.

Tubefilter: You’ve been growing fast, and you recently hit a million followers on TikTok, which is a huge milestone. How did that feel, as someone who’s been in the digital video space for a long time?

Chase: It is a huge milestone. I didn’t realize how huge until I actually hit it and I actually felt it. I also felt like I was originally supposed to hit a million on Vine first, of course.

Tubefilter: Let’s go back there. How did you end up on Vine?

Chase: I feel like I’ve always been creating, ever since I’ve been on social media. I’ve been on social media since like 2012—early Instagram days, before memes were called memes. They were called comics. So I used to make little comics. And the term “influencer” wasn’t really a term back then. Like, you couldn’t make money with your personal brand as much. So I built a bunch of theme pages on Instagram and sold them and sold shoutouts and stuff. But I still had a creative side to me.

I came to Vine late, though. I came in 2015. Then once that ended, I still obviously had the taste for making videos, and switched to continue on Instagram and then Facebook. Then I expanded over to TikTok too.

Tubefilter: What appeals to you about TikTok more than other platforms that you tried between Vine and now?

Chase: TikTok is actually more creator-friendly. They actually help creators in terms of algorithm-wise. Like you don’t have to be big to be on the platform first, they give everybody a fair chance. My first video blew up when I had like 110 followers. So they give everybody a fair chance of making it, I guess. They give everybody a chance of being seen or heard, unlike other platforms where you have to already have your audience.

But if you want to get a million followers, you have to actually be consistent and make something of it. You have to put in work, and more than just them helping you out with the algorithm.

Tubefilter: What was that video you had that blew up?

Chase: It’s funny because I actually recorded this video in I think 2016 or 2017. It was an old Instagram skit that I just posted to TikTok. That one went and got a few million views overnight and I woke up to 30,000 followers.

Tubefilter: Is that what you find growth is like on TikTok? Like with YouTube, we tend to see really steady growth where people build month to month, but with TikTok, I feel like we see a lot of like really sudden jumps in followers. Is that something you’ve seen?

Chase: I’ll say that a couple years ago, you would gain more followers than you would now. Like I had a video get a million views a couple days ago, but I didn’t nearly gain the amount of followers from it that I gained a couple years ago, so I don’t know. I don’t know if it’s because I already have a lot of followers, or it’s just slowed down or something, but it’s not the same.

It’s definitely more jumpy on TikTok than on YouTube. It’s more of like a steady climb on YouTube. Like on YouTube, you need to promote from other platforms to grow it, and keep the content coming. It’s a different approach for sure.

Tubefilter: So you’re currency posting to both TikTok and YouTube?

Chase: Correct. But I’ve stopped posting longer content on YouTube. I’m gonna get back to posting longer content probably this month or next month. I stopped posting to focus on TikTok and because YouTube was just a lot of editing. And then when I doubled down on TikTok, I went from 600,000 followers in December and hit a million followers on March 31st.

But I’m gonna go back to YouTube.

Tubefilter: You mostly just answered this, but I was going to ask how your approach to content differs between YouTube and TikTok. Are you posting the same content to both? Do you notice any difference in your audiences?

Chase: My TikTok audience is more engaged. I can post the same content on TikTok and YouTube through YouTube Shorts, but YouTube Shorts isn’t the same as TikTok. Of course it doesn’t get the same love like TikTok, you know what I mean? TikTok has its own sort of fanbase and style of audience responses. But if I post the same video on YouTube that I post on TikTok, it obviously doesn’t do the same numbers. Longer-form videos are what I actually really enjoy, but it’s just harder making those.

@ichvse What i thought being in a relationship was gonna be like… vs. what its actually like 😭 @naturallymelonie ♬ original sound – Chase

Tubefilter: How time goes into the average TikTok video versus the average video that you’d have to edit for YouTube?

Chase: YouTube—much longer. But the TikTok, it depends. Most TikToks are a couple hours depending on how long they are. That’s the most I’ve spent. But on average it takes me like 15 to 20 minutes. For YouTube videos, the average is hours. And that’s not including writing or editing or any pre- or post-production, that’s just the shoot.

Tubefilter: Do you try to hold to a specific creation, production, and posting schedule on TikTok?

Chase: Yeah, on TikTok I try to post five times a week. And a lot of people on TikTok, they consider that very low and not what you’re supposed to do. But when you’re coming up with ideas, and you know your style, and you know how much time things are going to take,a nd you know what your audience likes, posting three times a day is not really realistic. And it’s not necessary. So five times is average. That’s what I did for the whole of December through March—five times a week.

Tubefilter: We talked to another creator recently who tried a more rigorous uploading schedule and then cranked it back down because she actually felt like her audience didn’t have time to keep up with and watch all her content when she was posting that often. It was overwhelming for them and for her.

Chase: Yeah! It’s quality over quantity as well. Because if I was poting two or three times a day, I would get burned out ten times faster. And my content wouldn’t be as good and it wouldn’t hit as hard. And then I would like lose touch with what I’m trying to do. And I don’t think I’m in the niche where I can post that many times a day anyway, because for the ideation process, in terms of coming up with ideas and what’s actually achievable…I don’t just pull my phone out and start talking. People do a bunch of selfie videos and vlog-style content, and that’s something you can maybe post a few times a day.

Jellysmack is the global creator company that powers multi-platform social media growth for video creators, media companies, brands, celebrities, and its own online communities (Beauty Studio, Oh My Goal, Gamology, House of Bounce and more). The company’s proprietary technology optimizes, distributes, and promotes video content, resulting in meaningful audience growth and increased revenue in record time. Jellysmack is currently partnered with hundreds of talented creators including MrBeast, PewDiePie, Like Nastya, and Bailey Sarian. Looking to Go Bigger on social? Visit jellysmack.com.

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