Netflix may rule with subscriptions in Australia, but there’s a tug of war going on for the second placeholder, according to a recent report.
The Australian Financial Review reports Netflix has about 6 million subscriptions, commanding a third of all streaming subscriptions and 38 per cent of streaming consumption.
Disney+ and Amazon Prime Video each command a 15 per cent share of the streaming base, but Disney+ is beating out its competitor when it comes to consumption. About 16 per cent of its streaming entertainment content is being watched while Amazon is under-indexing on this metric, indicating its subscriptions take-up is being driven by access to Amazon’s free shipping service.
It attributes the Disney+ rise to the addition of Star, with adult-friendly titles.
Stan has a 13 per cent share of subscriptions and accounts for about 18 per cent of category consumption (Nine said it had 2.4 million active subscribers at the end of the 2021 financial year).
The figures are based on research from Media Partners Asia’s research platform, AMPD.