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Group Nine has signed with CAA, which will represent three of its brands: The Dodo, Seeker, and PopSugar.

The signing coincides with Group Nine’s push into premium programming, which it distributes on linear TV and streaming platforms, the company says.

“Our data-driven approach to development gives storytelling an edge in a very competitive market,” Mickey Meyer, the president of Group Nine Studios — the company’s premium programming division — said in a statement. “Finding a partner like CAA who understands how this sets us apart from others combined with our ability to market our original series across our own channels to reach millions of additional viewers for distribution partners, felt like a perfect match.”

Group Nine Studios, which takes learnings from the company’s existing social video library to inform programming decisions, produced the Academy Award-winning short film Two Distant Strangers, and has inked distribution deals with Netflix, Hulu, Discovery, Animal Planet, Discovery+, Amazon, Disney, and YouTube Originals.

The unit currently has 50 shows in development, including Seeker’s Celebrity Science Fair, which will see celebs demonstrating tech and chemistry projects; The Dodo’s Horse Heroes In Training, which will follow children at a horse sanctuary; and PopSugar’s What The Well, exploring current wellness trends.

In addition to The Dodo, Seeker, and PopSugar, Group Nine also owns news brand NowThis and food and travel-focused Thrillist.

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Source: TubeFilter.com

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