The Interactive Advertising Bureau (IAB) has revealed its full schedule for the upcoming 2021 NewFronts.
This year’s iteration of the annual advertiser event will take place May 3-6, and (perhaps unsurprisingly, given the COVID-prompted surge in viewership) will be themed around digital content streaming.
Like 2020’s NewFronts, 2021’s will be entirely virtual.
The IAB says that over the course of the three-day conference, attending brands, agencies, and media buyers will “have access to dozens of sessions showcasing the best in streaming video content, data insights behind accelerated streaming, and the latest research into video advertising spend and consumer trends.”
Presenters at the 2021 NewFronts include first-timers A+E Networks, Entercom, Estrella Media, NBCUniversal, Penske Media Corp., and Vizio, plus returning presenters Amazon, BBC News, BuzzFeed, Condé Nast, Crackle Plus, Digitas, Ellen Digital, FuboTV, Meredith, Roku, Samsung Ads, Snap, TikTok, Tubi, Twitter, Verizon Media, Vevo, Vice Media Group, and YouTube.
The NewFronts are scheduled back-to-back with one of the IAB’s other annual gatherings, the Podcast Upfront (May 10-14). You can read more about the Upfront here, and see the NewFronts’ complete schedule below.
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