I’ve long been skeptical about the ongoing value of the Apple TV in a smart TV world. Over at Six Colors, Jason Snell pondered the same thing and looked at where, if anywhere, the box can go next.
For a long time, the killer feature of the Apple TV was that it did things that no other streaming device could do. It supported AirPlay and screen mirroring, for beaming video right from Apple devices to the big screen. And most importantly, it was the only box that supported movies and TV shows rented or purchased from Apple. But over the past couple of years, most of those distinctions have faded away. First, the arrival of the Movies Anywhere service has allowed most iTunes film (not television) purchases to migrate to other devices. Then in advance of the arrival of Apple’s TV streaming service, Apple made deals with the makers of TV sets and streaming boxes to add support for AirPlay, an Apple TV app, or both.
Tags: Apple TV