A new London-based digital talent management company called Arcade Media has launched and signed as its first client YouTube supergroup The Sidemen.
The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (TBJZL).
Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm MHA Carpenter Box); Aaron O’Neill (the manager of TikTok star Holly H, who will join The Sidemen as Arcade‘s only other client thus far); and Jordan Schwarzenberger (the former chief creative officer at talent management company YMU).
Arcade will furnish traditional talent management services while also seeking to build IP and diversify The Sidemen’s business endeavors. The company declined to provide any additional details.
Upload Agency, The Sidemen’s former talent agency led by industry veteran Stuart Jones, will continue to work alongside Arcade to procure brand deals.
“We believe that for those at the top of the creator economy, the fun is only just getting started. With huge scale, the leading creators have a timely opportunity to build long-lasting legacies, independently of any platform,” Schwarzenberger said in a statement. “Ventures, platform diversification and long-term brand building has to be the focus for this new era, and now is the time to capitalize for those leading the space – and no-one is bigger than The Sidemen.”
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