Ninja is launching a live Fortnite competition series on Mixer, the Microsoft-owned platform where he signed an exclusive streaming deal last year.
Dubbed Ninja Battles Featuring Fortnite, the six-week tournament will premiere tomorrow, and will see 60 Fortnite pros and gaming stars compete against Ninja (whose real name is Tyler Blevins) and one another over the course of six tournaments. Guests will include Nick Eh 30, Bugha, Ewok, NateHill, and Reverse2K. Fortnite casters BallaTW and MonsterDface will provide live commentary for each competition, and a $400,000 prize pool will be at stake. Gameplay will air every Thursday at 3 pm ET.
Ninja Battles is the first live event series — and the first produced programming — on Blevins’ Mixer channel, and marks a collaboration between Blevins and his management company, Loaded. The series will also enable fan interaction, and cross-platform engagement, given that each streamer will be broadcasting from the platform of their choice (though from the comfort of home, in accordance with current social distancing protocols).
“I joined Mixer to push boundaries, create different types of streaming content, and interact with fans in new ways,” Blevins said in a statement. “Ninja Battles brings a new kind of gameplay to the community. I am excited to share this competitive experience with my fans, as well as have my fellow gamers and friends participate.”
In other Ninja news, Blevins recently relaunched his Team Ninja clothing brand, powered by Killer Merch — a merch purveyor co-owned by fellow digital luminary Jeffree Star.
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