SAG-AFTRA, the labor union representing roughly 160,000 professionals across the entertainment industry, has approved a brand new Influencer Agreement that will provide union benefits to more branded content creators.
In a national board meeting on Saturday, the union ratified the agreement, which it says will increase opportunities for influencers to earn union income, qualify for health and pension benefits, and gain other union protections.
SAG-AFTRA tells Tubefilter that the kinds of content covered under the new agreement include: influencer-generated branded content for distribution on an influencer’s or brand’s social media channels; influencer brand deals that include on-camera or voiceover performances; and content where an influencer is responsible for the creative, production, performance, and distribution of the branded content.
Backstage notes that the new agreement does not include ad campaigns that marketers create or produce that merely involve an influencer — which would fall under a separate SAG-AFTRA agreement for commercials. Moreover, while SAG-AFTRA previously previously covered brand deals that aired on YouTube, the new agreement provides coverage across all platforms, including Instagram, TikTok, Snapchat, Twitch, and Facebook.
“We’re thrilled to announce a new way for influencers to cover their branded content with a dedicated SAG-AFTRA contract,” president Gabrielle Carteris said in a statement provided to Tubefilter. “Our goal is to support both current and future SAG-AFTRA members in this space who are working directly with advertisers and want to have the benefits of union coverage, including access to health insurance and a pension.”
SAG-AFTRA said additional details about the Influencer Agreement are forthcoming. In the meantime, the union has created a dedicated email address to field interest and inquiries at [email protected]
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