Netflix is getting tougher on subscribers who share passwords with users outside their household.
According to the Netflix terms of service, a customer’s account “may not be shared with individuals beyond your household.”
In an upcoming test launching in three countries — Chile, Costa Rica and Peru — Netflix will let members share their accounts “easily and securely, while also paying a bit more.”
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” Chengyi Long, director of product innovation, wrote in a blog post. “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
With the “add an extra member” feature, members with Netflix’s Standard and Premium plans will be able to add subsidiary accounts for up to two people they don’t live with, each with their own profile, personalised recommendations, login and password — for less than the cost of a separate Netflix plan.
In the three test markets, a member may be prompted to verify their account only if a device outside of their household logs in to the account; Netflix may then ask the user to verify the login from the device by sending a verification code.