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Creator-centric ecommerce platform Teespring has gone live today with a rebrand — dropping the ‘Tee’ from its name to be henceforth known exclusively as Spring.

The change shifts Spring’s focus away from being known as a purveyor of T-shirts and other early forms of merch, and illuminates its work in myriad product categories — both physical and digital — via its native platform integrations with YouTube, TikTok, Twitch, Instagram, and Discord. Today, more than 450,000 creators are vending wares with Spring, the company said.

“The shift to become Spring is a declarative statement to the creator economy that our vision is to become the underlying architecture that helps power monetization through commerce,” CEO Chris Lamontagne said in a statement. “Our business has been on a fantastic journey from custom tees to building social integrations — but I couldn’t be more excited for this next chapter.”

The rebrand, architected by the company’s newly-tapped VP of marketing, Les Green, also comprises a new website at spri.ng.

Just prior to the rebrand announcement, Spring found itself apologizing last month after it had come to light that the platform was selling neo-Nazi merch touting the slogan ‘Camp Auschwitz’, which was spotted on rioters at the U.S Capitol on Jan. 6. In an interview on the Planet Upload podcast, co-hosted by Joshua Cohen, (who is the co-founder of Tubefilter), and Lauren Schnipper (the VP of creator business development at Jellysmack), Lamontagne discussed the incident.

To regulate content on Spring, he said that the company already had moderation tools in place including machines to scan imagery and keywords for objectionable content, as well as a substantial human review teams in the U.S. and abroad. In the wake of the Capital riots, users attempted to manipulate these systems, Lamontagne said, and so the company has sought to fill in gaps. It is also introducing new internal trust scores creators, he said. This marks a bid to shift away from implementing moderation at the content level and instead policing on a creator basis.

“We categorically do not allow or condone any content which promotes racist, anti-Semitic, or hate speech messaging, including the neo-Nazi designs currently circulating online,” Teespring told WWD in a statement last month. “Anyone uploading this type of content will be swiftly and permanently banned from our platform.”

You can listen to Lamontagne’s Planet Upload interview in full right here.

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Source: TubeFilter.com

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