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One of the most successful channels in YouTube history is back in our US Top 50 and back on top. As has become the norm, our latest ranking of the most-viewed US-based channels of the week is dominated by content creators who cater to children, as well as “TikTok-style” creators making use of the YouTube Shorts feature.
Cocomelon – Nursery Rhymes has reclaimed its status as the most-viewed YouTube channel based in the United States. The producer of rhymes and jingles, which has its headquarters in Southern California, registered 644.4 million weekly views in our latest count. Cocomelon is not only at the top of this chart, but it is rapidly approaching 100 billion lifetime views as well; it should surpass that milestone two or three weeks from now.
Last week’s American #1, Vlad and Niki, fell back to #2. Despite that slip, the Floridian family vlog did have a big week, boasting 452 million weekly views and a 41% week-over-week viewership increase. That growth allowed Vlad and Niki to open up a sizeable advantage over the third-place finisher in this week’s US Top 50, Like Nastya. That channel, also a family vlog based in Florida, finished our latest measurement period with 374.8 million weekly views.
Fourth place in this week’s US Top 50 went to Kids Diana Show. The Ukranian-American hub was able to ride a 33% week-over-week traffic jump to move up one position. Its final seven-day tally landed at 373.6 million weekly views.
Toys and Colors rounded out the top five, thus ensuring that this week’s upper echelon would be entirely occupied by family-friendly channels. Its seven-day viewership topped out at 289.7 million weekly views.
Minecraft has long been one of the premier topics in the YouTube gaming community, so it’s no surprise that the title’s blocky worlds are well represented among our US Top 50. The more interesting trend is the rise of short-form Minecraft videos, which can appease the YouTube algorithm’s newfound hunger for TikTok-style content. Minecraft Let’s Play videos are typically minutes or even hours long, so condensing them into a few seconds of runtime is an interesting proposition.
Enter PigPong. The American channel is thriving with its YouTube Shorts-friendly Minecraft content. Instead of focusing on long-form gameplay sessions, PigPong delivers videos that are more akin to Twitch clips. Scroll through the channel’s archives, and you’ll find plenty of dramatic highlights from across the Minecraft universe.
Bolster by videos like this, PigPong had a productive seven days during the week of April 19th. It earned 67.6 million weekly views, which allowed it to crack the US Top 50, coming in at 46th place. The channel’s traffic represented a week-over-week viewership increase of 12%. Here’s hoping PigPong doesn’t squander its YouTube riches by falling into a pit of zombies.
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