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In our Global Top 50, the gap between the #1 channel and the rest of the field continues to widen.
The world-beating position is held by a record-breaking Indian record label. It has more lifetime views and more subscribers than any other YouTube channel ever, and if this week’s results hold, none of that will change anytime soon.
How dominant is T-Series? Let’s discuss.
This week, if you doubled every other channel’s seven-day viewership but left T-Series’ traffic untouched, the label would only drop from first to fourth in our Global Top 50. No other YouTube hub can claim an audience in the same vicinity as the 739.6 million weekly views T-Series added during the last full week of March. And only one other channel in the chart has earned even half of the lifetime viewership T-Series has. Since its inception, the label has pulled in 186 billion lifetime views on YouTube.
In our Global Top 50, T-Series is in a class by itself, but Cocomelon – Nursery Rhymes is also ahead of everyone else. The American channel finished in second place in our worldwide ranking this week, thanks to its 460.2 million weekly views. That viewership bumped the animation hub up one spot, and it also pushed the channel past 125 billion lifetime views.
Third place in the Global Top 50 goes to Like Nastya. The U.S.-based family vlog dropped down a spot from its previous chart position after losing 21% of its viewership week-over-week. That left it with 446.5 million weekly views, which put it just behind Cocomelon but just ahead of the fourth-place finisher.
Speaking of which, the #4 channel in this week’s Global Top 50 is the same one that occupied that spot seven days ago. Sony SAB attracts a dedicated audience of South Asian TV fans, and the India-based channel had another strong performance in our latest count. Its 430.2 million weekly views put it just behind Like Nastya, but if it can get about 30 million additional views next week, it could move as high as the #2 spot in our global chart.
Kids Diana Show rounds out this week’s global top five. With 321.3 million weekly views, the home of the titular Ukraine-born, U.S.-based star is well behind T-Series, but it still has a cushion of about 35 million views between it and the rest of the field.
Many of the stars who are gaining fame on YouTube Shorts have migrated to that platform after first becoming big on TikTok. NichLmao, however, might be a true YouTube Shorts star.
Sure, he’s big on TikTok, too. The views he’s rolling up on YouTube Shorts, however, have allowed him to outpace almost every other creator on the platform. In our latest Global Top 50, NichLmao (whose real name is Nicholai Perrett) finished in 32nd place with 165.3 million weekly views. Among YouTube Shorts channel, his view count was 13th-highest. And though he was outside of the Global Top 50 last week, he’s no stranger to the ranking. His 3.7 billion lifetime views have brought him into our charts on several occasions.
So what types of videos drove NichLmao’s 17% week-over-week viewership increase? Well, a lot of them involve bouncing balls. In one popular video, he and his friend hit beer pong-style tosses, but the rewards they receive for these connections are a bit random. Sometimes, they win money. Other times, they get a bucket of ice water to the face. The chaos caused by these uneven “prizes” matches the loud and excited vibe given off by Nich and his friends.
In the description of that video, Nich asks his fans in they can help him get to 500,000 subscribers. He has over seven million of them now, so he must be doing something right.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 18 channels in the Top 50.
- United States: 16 channels in the Top 50.
- Pakistan: 3 channels in the Top 50.
- Turkey and United Arab Emirates: 2 channels in the Top 50.
- Argentina, Belarus, Brazil, Canada, Israel, Italy, Japan, Mexico, and Russia: 1 channel each in the Top 50.
This week, 25 channels in the Top 50 are primarily active on YouTube Shorts.
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