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This week’s ranking of the top 50 most-viewed YouTube channels in the world offers a clear recipe for success on the world’s top video site. If you want to roll up a huge view count, all you need to do is post TikTok-style content that appeals to babies and toddlers in India. Or something like that.
T-Series is still the #1 channel in our global top 50. The popular Indian channel, which serves up movie clips and music videos, is on top of the heap in a week dominated by South Asian content. The top four channels in the latest global top 50 all hail from India, and the other members of that fearsome foursome are closing the gap on T-Series. Still, there’s no other YouTube channel in the world that can match T-Series’ 744.6 million weekly views. Maybe next time!
The digital destination that came the closest to eclipsing T-Series — and thus earned this week’s “global runner-up” crown — is SET India. The YouTube home of a Sony-owned TV channel, SET India finished out our latest measurement period with 649.5 million weekly views. The channel shows no signs of slowing down even after surpassing 100 million subscribers.
Another Sony-owned hub, Sony SAB, finished third in the world this week, registering 481.7 million weekly views. The Indian comedy channel’s digital home has followed right behind SET India for three straight weeks.
The final Indian channel in this week’s global top four is Colors TV, another digital hub connected to TV channel. Colors moved up four spots in our ranking after placing 8th in the world a week ago. Its 403.6 million weekly views represent a 28% week-over-week traffic increase.
Vlad and Niki rounded out the global top five. The Russian-American family vlog earned 321 million weekly views in our latest count.
Short-form content is experiencing a boom on YouTube, thanks to Google’s decision to fashion its video platform into a TikTok competitor. With the algorithm seeming to favor clips that are under a minute, now’s the time for the internet’s short-form heroes to make their marks on YouTube.
Enter Zach King. King first rose to internet fame with his six-second antics on Vine, and after that platform’s demise, he moved over to TikTok, where he continues to wow audiences with his clever videos. Each Zach King clip is an adventure filled with careful editing, deceptive camera angles, and whimsical setups. Blink, and you might miss the movie magic that allows the American creator to fall through his chair.
After conquering TikTok, King is now taking on the YouTube audience. Over our latest seven-day measurement period, King’s official YouTube channel received 127.8 million weekly views, good enough for 45th place in our global ranking. King reached the top 50 thanks to a 46% week-over-week viewership increase, which boosted him up from 94th place a week ago. Look closely, and you may find some secret camera trick that is helping with that boost — or maybe the guy’s technically brilliant videos are just that popular.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 19 channels in the Top 50.
- United States: 15 channels in the Top 50.
- South Korea: 4 channels in the Top 50.
- Canada and the United Arab Emirates: 2 channels in the Top 50.
- Argentina, Belarus, France, Pakistan, Puerto Rico, Romania, Russia, and Turkey: 1 channel each in the Top 50.
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