[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Our latest chart of the top 50 most-viewed YouTube channels of the week has arrived, with content providers from India and the United States resuming their dominance of the rankings. Almost all the channels in the top 50 finished the week with more than 125 million views, underscoring how competitive this measure has become.
No surprises here — T-Series is still on top. The official YouTube of India’s self-proclaimed “largest music label and movie studio” added 745 million weekly views to its lifetime total over the most recent measurement period. T-Series is also making gains in other areas as well; should the channel keep up its current pace, it will surpass 200 million subscribers sometime in September.
Second place in this week’s global top 50 went to another Indian channel, SET India. In the charts, the Sony-owned, TV-adjacent hub has played runner-up to T-Series throughout April. Its latest seven-day totals include 655.8 million weekly views and one million new subscribers.
Cocomelon – Nursery Rhymes found its way back into the global five this week after spending some time outside of the rankings. The kid-friendly American channel registered 644.4 million weekly views, which was good enough to eclipse last week’s worldwide #3, Sony SAB. That channel, which provides comedy content to the Indian audience, dropped down to #4 in the world despite amassing 543 million weekly views.
Vlad and Niki rounded out this week’s global top five. The Russian-American family vlog held onto its #5 spot thanks to 452 million weekly views.
Earlier in 2021, we interviewed The Klem Family, a nuclear unit that found a way to use the isolation of social distance to its advantage. The Klems — mom Marcy, dad Brian, and their four children — gained a following on TikTok by competing against one another in a series of DIY challenges. “We thought the challenges we were doing were a fun way to pass the time during the quarantine days and felt that people may enjoy watching it,” the Family told Tubefilter.
So what kind of challenges are we talking about here? Lately, the Klems have pulled from one of TV’s longest-running game shows, The Price Is Right. The family built a homemade plinko board, and parents and children alike have been competing to see who can rack up the most money. The trick seems to be staying inside the Faygo cans.
These challenges may seem quaint, but The Klem Family is now one of the biggest YouTube channels in the world. The Indiana clan’s TikTok-style content performed particularly well this week, earning 263.5 million weekly views. That 34% week-over-week viewership increase vaulted The Klem Family all the way up to 13th place in our global top 50. Not bad for some people who were just looking for ways to pass the time.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 17 channels in the Top 50.
- United States: 16 channels in the Top 50.
- South Korea: 4 channels in the Top 50.
- Canada, Russia, and the United Arab Emirates: 2 channels in the Top 50.
- Argentina, Belarus, Pakistan, Puerto Rico, Romania, Turkey, and the United Kingdom: 1 channel each in the Top 50.
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