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Christmas may not be a major holiday in India, but late December is nonetheless a potent release period for movies and music in the populous South Asian nation. The country’s top record label once again snagged the top spot in our ranking of the top 50 most viewed YouTube channels of the week worldwide, and a song from one of India’s newest films afforded its producer a place in the charts as well. Meanwhile, on the other side of the world, the US was the most represented homeland in this week’s top 50.
T-Series is ending 2020 exactly where it started: On top of the YouTube ladder. The indefatigable Indian entertainment juggernaut was the most-viewed channel of Christmas week, scoring 871.9 million weekly views and adding one million new subscribers to its already-impressive total of 166 million. The only other channel in the same stratosphere is this week’s global #2, Cocomelon – Nursery Rhymes. The American animation hub notched 755 million weekly views and continued to add subscribers after bringing its total in that category above 100 million.
The #3 channel in this week’s unchanged global top five was SET India. The Sony-owned channel earned 584.9 million weekly views, which was enough to put it ahead of fourth-place finisher Kids Diana Show, even though the Ukranian-American family vlog posted impressive weekly figures of its own. Diana’s seven-day totals included 525.2 million weekly views.
For the second week in a row, Sony SAB rounded out the top five. The official YouTube home of the popular Indian TV channel amassed 454.7 million weekly views during the final full week of the year.
Popularity often breeds controversy: Some ultra-successful media properties generate hate just by dint of being popular, while others alienate some consumers by going for the broadest possible appeals. For evidence of this trend, look no further than a recently-released Bollywood movie that has generated both massive viewership and considerable hullabaloo.
Coolie No. 1, released on Christmas Day, is a remake of a 1995 comedy of the same name, though its impressive pedigree hasn’t stopped it from getting savaged by reviewers. But the film’s fans don’t seem to find its haters; the music video for the film’s song “Mirchi Lagi Toh” needed just seven days to bring 45 million views to the official channel of Coolie No. 1‘s producer, Tips Official. The comments on the “Mirchi Lagi Toh” reflect the film’s polarizing nature, with one commenter finding a 2020-appropriate solution to the song’s perceived poor quality:
No matter how good or bad Coolie No. 1 is, its popularity cannot be denied. During our most recent seven-day measurement period, Tips Official pulled in 218.1 million weekly views, a 29% increase over what it earned during the week prior. Bolstered by that success, the record label and film producer reached 22nd place in our global ranking.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 15 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Canada, Russia, and the United Kingdom: 2 channels in the Top 50.
- Argentina, Australia, Belarus, Brazil, Pakistan, Puerto Rico, Romania, Turkey, and United Arab Emirates: 1 channel each in the Top 50.
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