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Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.

Last time we talked to BrookeAshley and Marco Hall, they had just hit it big on TikTok and were turning their attention back to YouTube, the platform they’d always hoped would take them viral.

For those who don’t know The Beverly Halls, they’re a married couple from small-town Ohio who, along with their sons Mar’CannonBraylon, and new arrival Caedon, ramped up their TikTok presence during the COVID lockdowns of early 2020. BrookeAshley and Marco already had content creator aspirations when they met at a stoplight (yes, really), and knew they wanted to make videos together “the moment we began dating,” they told Tubefilter in June.

At that time, BrookeAshley had 6.3 million followers on TikTok, and Marco had 5.5 million. Their family YouTube channel had just over one million subscribers. Now, BrookeAshley counts 8.4 million TikTok followers, Marco has 7.3 million, and their YouTube channel, which brings more than 300 million views each month, is up to 2.3 million subscribers.

BrookeAshley and Marco focus on making “relatable” content about their blended family, and emphasize the “pull out a camera and catch whatever’s going on” aspect of their videos. Now that they’ve established steadily growing followings on TikTok and YouTube Shorts, they’re using their platform as a launchpad to get into music–both as a group and as solo artists–and to support causes like St. Jude Children’s Research Hospital.

The Halls just released their first album–four-song Christmas EP Deck the Halls. We’ll let them tell you all about it below.

Tubefilter: So first, welcome back to Tubefilter! How did it feel to hit one million subscribers? What do you have to say to your fans?

TBH: Thank you again for having us! It feels really surreal knowing that there are that many people who believe in our family and who want to share part of their day with us! We love our fans so much and consider them as family, because without them we wouldn’t be where we are today.

Tubefilter: You previously told us how you met and that you decided to start making content together “the moment we began dating.” Did either of you have content creation aspirations before getting together?

MH: Brooke has always been into fashion with our oldest son, Braylon. Braylon would always share his outfit inspiration with her friends and family. As well, Brooke would share her nursing journey. I was always posting my boxing career journey, and hints of fashion and modeling I was doing myself. So I truly believe it was a match made for success, because we had a special bond knowing doing this together was what made us happy before marriage and now seven years later.

Tubefilter: Why is it so important to you to make “relatable” family content?

TBHWe feel as though there aren’t a lot of “REAL” life families available to watch all the time, so being able to just whip out the camera and film what’s going on in and throughout our lives during the day is fun and relatable to families around the world. I feel like, YES, we do SOME skits for pure entertainment, but for the most part, our family stands out because we bring real-life content to the table. We share raw moments with our audience and we’re not afraid of being ourselves, which I believe the audience appreciates. We are very versatile in sharing our healthy lifestyle, fashion, boxing, fitness, comedy, parent life, all of the above.

Tubefilter: You became full-time creators earlier this year. How has that changed your lives? What are your daily routines?

TBH: Our lives have changed in so many amazing ways. Working from home has been the biggest goal we’ve accomplished so far. We’ve worked hard to create a solid business model and schedule for our lives that works for our entire family.

“Busy” is the most relatable way to describe our daily routines. We are up early in the morning by 6 a.m. and tackle whatever the day may throw in front of us. We are always looking for ways to improve communication with our audience throughout our brand, so we take meetings throughout the week, constantly strategize our months with our manager; Vanessa Beals, and then we schedule the weekends to create content for the brands we work with, and film throughout the weekdays our regular trending/relatable content.

Tubefilter: You’re currently working hard on your music careers. Tell us what’s been happening and what’s upcoming.

TBH: We’re launching our first ever family Christmas album, Deck the Halls. We are so proud of our boys for joining us in this new family project. We had a lot of fun creating this album and made so many memories in the process. We’re so glad we have their little voices captured in time. We are also partnering with St. Jude Children’s Research Hospital this holiday season to raise donations for further cancer research and treatment discoveries worldwide. We have always wanted to be involved in opportunities where we can give back.

In this collaboration, the DJ spinning our music at our exclusive virtual listening party for our fans will be a patient of St. Jude’s who is an aspiring DJ. We felt this would be an amazing way to inspire children fighting cancer around the world to never give up on their dreams! In five years, I hope we can do more great things around the world, and leave a lasting impression in a much bigger way than our content could ever achieve. But for now, we love using our platform to raise awareness to causes outside of our control.

Tubefilter: Do you have any strategies for growing your audience? Have you noticed any particular kind of content getting more traction than others? Do you adjust what you film depending on how your viewers react?

TBH: We truly believe our best strategy is our consistency and willpower to wake up every day and give our audience something to watch and share across four different platforms. The fact that we show up means we can count on our audience to do the same, and it’s very encouraging and motivating to keep the content coming.

We always take our audience’s response into consideration; however, we do not compromise our authentic selves to please the masses. We believe our people will find us and love us for who we are.

Tubefilter: What’s your favorite part of making content on YouTube and TikTok?

TBH: Content creation is fun, it’s a dream “job” we’ve always wanted because it never gets boring and it’s never the same thing you’re walking into every day, and as your life changes, so does the content, which gives you creative ability to be yourself. You have so much flexibility, and we are never afraid to try new things. I think that’s the most amazing part.

Tubefilter: Tell us about your other creative pursuits. Last time, you mentioned Marco is looking to get back into boxing?

BH: Right now, we are focusing a lot of our efforts into music and using our platform to help out with greater causes. However, if the right opportunity would ever choose to present itself, I’m sure Marco would LOVE to get back in the ring!

Tubefilter: What’s next for you and your channel? Any plans looking to the future?

TBH: We are ready to take our channel to the next level. We want to bring our subscribers closer and allow them to get to know us even better over the next year! We want to stay “relatable,” but also add tremendous value with fun family challenges, lifestyle, getting to know more about the different members of our family like following Braylon and Mar’Cannon in their new music career and future business endeavors as Black entrepreneurs. We are excited to inspire families around the world to follow their dreams and to do what’s right.

Visit Tubefilter for more great stories.

Source: TubeFilter.com

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